@sgportshub keeping up with the scroll.

Singapore Sports Hub wanted to speak to the young ones, but sounding like a parent on Facebook wasn’t going to cut it. So we hijacked the socials and made things unserious, or borderline unhinged to make people double-tap, share, and maybe even question why a stadium account just made you laugh harder than some of your group chats.

Brief
Create an announcement post for Lady Gaga.

Idea
Sure, but we’re making people dance to Abracadabra while we’re at it.

Brief
Announce LE SSERAFIM.

Idea
Okay, give us a minute because the traffic was CRAZY.

Brief
Mother’s Day is coming. How can we get people to sign up for our kayak activity with their moms?

Idea
We’ll guilt-trip the ones who still haven’t bought mom a present.

Brief
How do we attract people to visit Singapore Sports Hub?

Idea
We’ll debunk every bit of propaganda people still believe about Singapore.

Brief
Promote KFF Badminton Open 2025.

Idea
Okay, this is our opportunity to teach people how to serve. And we mean… serve 💅

Brief
Can we do something for International Friendship Day?

Idea
Absolutely. We’ll give people inspo on how to pose with their besties on this day so it’s giving less “yearbook photo” and more “album cover.”

Brief
National Day is coming. How do we show patriotism?

Idea
Easy. Make people throw a fit. Red and white ones, preferably.

Brief
We need to do something for Ado LIVE in Singapore.

Idea
Okay then: nani ga suki?

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