4 storylines.
8 gaming personalities.
800 ways to get lost (and found).

LG OLED wanted to get to know its Discord members better. But to speak to gamers, we had to speak their language (and not sound like, well, a brand). So we transformed a simple Typeform into a text-based RPG with enough twists to make even the most inactive member want to share their experience. The server received its highest engagement in just 45 days.