Lactacyd wanted young women in Southeast Asia to talk openly about their intimate health. V Speaks created a safe space to learn, laugh, and get informed—because if your V can speak up, so can you.
The V voiced the issues it faces through the cycle, each phase reflecting different emotions.
And encouraged young women to tune in to what their V is saying.
We went one step ahead to imagine what it could look like if young women could speak to their V directly.
We even created a prototype for it—a web experience where they could speak or type freely to their V, without shame.